Monday, July 20, 2020

Vera Bradley Unveils Spellbinding Limited-Edition Harry Potter Collection

Vera Bradley Harry Potter Collection
Calling all witches and wizards - the new Harry Potter™ + Vera Bradley has arrived. 

For every area of your life at Hogwarts and beyond, you can add a dash of magic to your everyday life from back-to-school season to casual wear. This latest collection has you covered from backpacks and lunch bags to robs, lanyards, accessories, and more. 

Vera Bradley's partnership with Warner Bros. Consumer Products embodies the imagination, courage, and spirit of adventure of the Wizarding World. 

All of the styles in this collection are available in an exclusive Home to Hogwarts™ pattern, which includes iconic symbols from the Harry Potter™ series with Vera Bradley’s signature bright, colorful touch. Select pieces are also available in solid corduroy patterns styled after each Hogwarts™ house – so whether you aspire to the bravery of Gryffindor, the ambition of Slytherin, the wisdom of Ravenclaw, or the loyalty of Hufflepuff, there’s something for everyone.

Check out the official press release and a look at the magical collection below.  Visit the official Vera Bradley website to see the full collection and cast a spell with your clothing and accessories.



Vera Bradley Harry Potter Collection

Vera Bradley Harry Potter Collection

Vera Bradley Harry Potter Collection

Vera Bradley Harry Potter Collection
From the official press release:
FORT WAYNE, Ind., July 16, 2020 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Warner Bros. Consumer Products, are excited to introduce a Harry Potter™-inspired capsule collection including backpacks, handbags, travel duffels, accessories, cozy favorites, and more.

The captivating collection features an exclusive Home to Hogwarts™ pattern with nods to the iconic symbols from the Harry Potter™ film series and Vera Bradley’s signature bright, colorful touch. Select pieces are also available in patterns named and styled after each Hogwarts™ house — so whether you aspire to the bravery of Gryffindor, the ambition of Slytherin, the wisdom of Ravenclaw, or the loyalty of Hufflepuff, there’s something for everyone. In true Vera Bradley fashion, the smart styles are not only ultra-versatile and functional, but also feature hidden surprises and pockets full of wonder to bring a little bit of magic to every day.

“So many of our fans grew up with Harry Potter™ the same way they grew up with Vera Bradley. In fact, this was one of the most highly requested collaborations from our customers and associates,” said Rob Wallstrom, Chief Executive Officer of Vera Bradley. “The Harry Potter™ + Vera Bradley collection embodies the imagination, courage, and spirit of adventure that the Harry Potter™ movies are known for, and we couldn’t be more excited to finally bring this collaboration to life.”

The Harry Potter™ + Vera Bradley collection is now available in Vera Bradley Full Line stores, participating Vera Bradley retailers, and on www.verabradley.com. To learn more, follow @verabradley and @harrypotter and join the conversation on social with #HarryPotterXVeraBradley.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace.

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