Monday, March 19, 2018

Was Mr. Ollivander's Shop the Inspiration for the New Wizarding World Logo?

The past few years of monumental events from theme parks to spin-offs such as Fantastic Beasts and Cursed Child is just the start of a phenomenon that continues to connect fans all over the world. As the Harry Potter universe continues to grow, it was fitting for Pottermore to announce that the J.K. Rowling's Wizarding World was revamped with a new logoBut where did the new logo come from? What was the inspiration? That's what I might've discovered at a recent trip to Diagon Alley.

old logo (left) / new logo (right)
Because I was a graphic design student in college, I couldn't help but nerd out a little over Pottermore's latest news. The Wizarding World original logo (left) displayed J.K. Rowling's name looped around simple text stating Wizarding World. It's a simple black and white logo often found on the back covers of the new illustrative books and re-releases.

Adopting an illustrative element, the new one (right) has replaced her name with a selection of popular wands - nine in total - from beloved characters in both the Harry Potter and Fantastic Beasts franchises. From left to right (above) Voldemort, Ron Weasley, Hermione Granger, Harry Potter, Albus Dumbledore, Newt Scamander, Tina Goldstein, Queenie Goldstein, and Gellert Grindelwald (the wand he possessed before claiming the Elder Wand). The new logo also displays the wands in an open book style, welcoming generations of readers to her fantasy realm on the page and beyond.

Ollivanders Wand Shop Wizarding World Logo
As we look at the new logo and what it signifies, I was quite surprised to see a possible source of inspiration for the wand-inspired look at Mr. Ollivander's Wand Shop.

Located at Diagon Alley within the Wizarding World of Harry Potter in Orlando, this wand display above (right) sits at the front of the shop window (and has been there as far back as I can remember).

There's only two small differences between the new logo and the wand display. The wands from Ollivander's shop include (left to right): Molly Weasley, Bellatrix Lestrange, Harry Potter, Fleur Delacour, Professor Slughorn, Mad Eye Moody, Professor McGonagall, Ron Weasley, and Professor Lupin. And, the wand display is missing the illusion of looking like an open book similar to the logo (it only needs a longer horizontal stand on the bottom with the Ollivander shop emblem removed).

There wasn't an official announcement on who designed the logo. It's difficult to know if this was the true inspiration, but it is a good starting point!

What do you guys think?

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